Clan ‘SHE’ The Power Woman

Temi Marcella Awogboro

February 17, 2019

Born in the late 1970s and developed in the 1980s, power dressing is a fashion style that is characterized by sharp cuts, wide shoulder pads and a stiff rigidity, often worn by women to ‘fit in’ with the boys. It was believed that in order to be taken seriously, women had to dress the part. This power dressing discourse was significant in projecting an image of a new type of working woman in society.

We have come a long way – today, the career woman is a main stay in society as women continue to reach high powered job positions, which previously were reserved for men. The development of power dressing was pivotal in bringing to public visibility women in executive or business positions. It served as a way to construct their image and to make them recognizable.

I believe pursuing a career, shattering glass ceilings and looking good are not mutually exclusive. In fact power dressing locates power at the body level and can be help boost self-esteem and confidence. I was pleased to be invited to be part of CLAN’s “The Power Woman” Campaign, to celebrate female pioneers in various industries through their stylish interpretation of power dressing.

SHE: The Power Woman

CLAN is a premium ready to wear brand under the House of Deola that specializes in work-wear, occasion wear, and wardrobe staples essential for the contemporary woman. As you already know I have been a fan of the House of Deola (see my Glamorous Traditional Nigerian Wedding post) and Clan (The Future Awards Africa post).

CLAN is recognised for its minimalist aesthetic as well as the unparalleled quality of garments. The showcase of its collection at the Mercedes Benz New York Fashion Week in 2014 as well as its constantly expanding international client base makes the brand a global force to be reckoned with.

The “Power Woman” Campaign is aimed at celebrating women who have braved the odds to become successful in their respective fields. The “SHE” collection was created as a work-wear collection, inspired by female influencers across generations and industries.

Highlights from the Campaign